March 2005
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DIRECT Newsline
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| Mailing o' the Green |
Some environmental groups are stepping up their efforts to get catalogers to used recycled paper. But it's easier said than done. In January, San Francisco-based...
BY LARRY RIGGS |
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| News briefs/directmag.com |
3/1 The SEARCH ENGINE MARKETING PROFESSIONAL ORGANIZATION (Sempro), Palo Alto, CA, elected a board of directors comprised of eight new members and re-elected...
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Departments
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| DIRECT listline |
NEW LISTS PalmOne PalmOne Inc. has brought four files to the market. The PalmOne at Home enhanced master file identifies more than 1.5 million handheld...
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| Hotel's Loyalty Program Pays Off |
Stephen Moore's “Aha!” moment came at Las Vegas' Treasure Island casino, one of the properties he runs as vice president of loyalty marketing...
BY RICHARD H. LEVEY |
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| Pore Data Hygiene |
As Chris Duello tells it, medical doctors were responsible for bringing The Face & The Body Day Spa to database marketing. Ever more powerful products...
BY RICHARD H. LEVEY |
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Op-Ed Columns
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| A Mild Collection of Ruminations |
Spring cleaning time — emptying the dregs from the Cynicism-Builder Collection. For starters, a suggestion to publications whose subscription promotions...
HERSCHELL GORDON LEWIS |
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| The Enron of Privacy? |
I forget which privacy scandal it was. But the offending list company invited reporters in, and proudly showed them the heavily locked doors to the computer...
BY RAY SCHULTZ (rschultz@primediabusiness.com) |
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General
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| ‘The Apprentice’ Is CADM's Keynoter |
Bill Rancic, winner of the first season of NBC's “The Apprentice,” will be the luncheon keynote speaker at Chicago Direct Marketing Days...
BY BETH NEGUS VIVEIROS |
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| A Choice Strategy |
Ask any four marketers what customer relationship management means to them and you're likely to get four completely unique answers. We know — because...
BY BETH NEGUS VIVEIROS |
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| DM Sales Up 9.4% in Fourth Quarter |
Direct marketing revenue was up for the sixth consecutive quarter in a row, according to the Direct Marketing Association's Quarterly Business Review,...
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| Do-Not-Call Confusion |
The Federal Communications Commission proposed earlier this month that Phoenix-based Dynasty Mortgage LLC forfeit $770,000 for alleged violations of...
BY RICHARD H. LEVEY |
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| Engines Step Up Local Search Efforts |
While search engine marketing may be a key tool for large companies, there's still many smaller operations that don't have an e-commerce site. At the...
BY BRIAN QUINTON |
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| It's All in the Package |
I started my direct mail career as a package insert broker. Names Unlimited, a very large firm, picked me because I was the low account executive on...
BY BOB CASTLE |
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| Less Is More |
E-mail marketing is under siege again, with new moves by spammers clouding the medium's prospects as a trusted information resource for consumers. Spamhaus,...
BY BRIAN QUINTON |
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| letters to the editor |
WEIGHING IN ON OUTSOURCING How I wish Ray Schultz was correct in his sunny evaluation of overseas telemarketers (Direct Hit, February). I have welcomed...
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| Perhaps They're Hoping to ‘Post’ Bail? |
News item: The 9th U.S. Circuit Court of Appeals has upheld a prisoner's right to receive direct mail solicitations and catalogs. The ruling stemmed...
RICHARD H. LEVEY |
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| Proximity Wins Caples Best in Show — Twice |
For the first time in the John Caples International Awards' 27-year history, two best-in-show honors were given — and both to Proximity agencies....
BY BETH NEGUS VIVEIROS |
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| Race for Donors |
In raising money for a team of 3,000 scientists working to improve treatments for cancer patients, marketers at Cancer Research UK have what one might...
BY JAMES LAWSON |
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| Reunion.com Brings Users, Landing Pages Together |
Analysts say everyone's contact list decays by about 30% a year due to the obstacles that separate people. Big events like divorce, death, relocation...
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| SBC Ad Doesn't Have a Leg to Stand On |
When I put more copy in some of my makeovers than my anti-copy readers think I should, they may wonder if I'm just doing it to get their goat and draw...
THOMAS L. COLLINS |
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| Shiny Trinkets |
Talk about putting the fear of God into someone. And by the U.S. Postal Service, no less. I recently received a mailing from the nonprofit Food for the...
BETH NEGUS VIVEIROS |
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| Strasser Defends Escrow Rate Case Filing |
Even though the U.S. Postal Service has generated $143 million in net income to date in fiscal 2005, CFO Richard Strasser defended its request for a...
BY LARRY RIGGS |
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| Taking Care of Business |
Last year you probably heard and read a lot about postal reform — some of it from me. It's been described variously as “a vital renewal of...
GENE A. DEL POLITO |
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