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These days marketers certainly don't have a shortage of ways to connect with their audiences: Blogs. Podcasts. Social networks. Search.
But which channel is best for your company? In their new book “Media Rules! Mastering Today's Technology to Connect With and Keep Your Audience” (John Wiley & Sons Inc.), authors Brian Reich and Dan Solomon hope to answer that question.
The book uses case histories and real-life examples to help readers consider their new media options. Reich and Solomon urge companies to stay focused on goals instead of the delivery mechanism and the product they're trying to sell. Information and experiencesare the keys to success, the authors say.
“You will have an audience,” they write. “Maybe not the entire world, but a loyal, dedicated audience that is going to find what you do compelling and important. You will be able to monetize what you create. You will be able to tap into the community to help carry forward your message on its own through buzz and word of mouth.”
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