Columbia House Adds Member Services

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Columbia House Adds Member Services

BY RAY SCHULTZ

Direct, Mar 1, 2003

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Columbia House members will be offered a range of new services thanks to a strategic agreement between that firm and Trilegiant Corp.

Trilegiant's membership programs will be sold to Columbia House members during inbound customer service calls and toll-free shopping calls.

Columbia House will do the selling through its own call centers, but Trilegiant will train the firm's customer service reps, said Bill Ostroff, chief marketing officer at Columbia House.

Ostroff declined to give a revenue projection, but said “We have strong expectations.”

Trilegiant's programs include Shoppers Advantage, a discount service through which members can buy electronics, appliances and home furnishings, and Great Fun, which offers savings on entertainment, shopping and dining.

Columbia House gets 25 million to 30 million inbound calls a year, including live and automated calls, but it's not clear how many of these will receive the new offers, Ostroff said. The firm has 11 million members.

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