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Eyes Online

Beth Negus Viveiros

Direct, Apr 1, 2008

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Television and movie writers are now back to work. But will the audiences be back too?

A poll taken by online lead generator Prospectiv during the strike found that consumers were spending more time online rather than watch reruns or reality TV.

What were they doing during those Web sessions? Personal activities like bill paying or e-mailing was cited by 33.9%, while 31.1% said general surfing; 20.4% said they were shopping or researching products and services; and 14.4% were looking at entertainment, fan or news sites.

And there's an economic impact for Web retailers: 18.2% indicated that their online spending had increased a lot, while 23.2% noted it had gone up slightly.

When not online, respondents were reading books (32.6%); watching reruns (22.5%); checking out pay-per-view or rented movies (20.3%); reading newspapers and magazines (15.4%); or exercising (9.2%).

© 2008, Primedia Business Magazines and Media, a PRIMEDIA company. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, redisseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of PRIMEDIA Business Corp.

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© 2008, PRIMEDIA Business Magazines & Media Inc.

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