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NEW LISTS
OK! Magazine
Eight segments from OK! magazine's circulation file are available from Northern & Shell North America Ltd. One is a list of 234,771 fitness enthusiasts who read the celebrity magazine. Some of the others identify cultural and art enthusiasts, travelers, donors and mail order buyers.
SELECTIONS: Age, gender, income ranges, recency, source, change of address, interest/lifestyle, homeowners, mail responder, book buyers, crafts/hobbies, gardening, investors, food and wine, sports enthusiasts, upscale buyers, presence of children, state/SCF/ZIP
PRICE: $105/M
CONTACT: Worldata, 561-393-8200
Photographers From Imageculture.com
Imageculture Inc. is offering a 10,135-name file of Imageculture.com registrants. Site visitors include people searching for photographers as well as college students and retirees seeking to generate income from photography.
SELECTIONS: Company, e-mail address, gender, telephone number, state/ZIP
PRICE: $80/M
CONTACT: VentureDirect Worldwide, 212-655-5110
Faith Base
The names of some 2.4 million Jewish and Roman Catholic donors can be found on this list. Contributions were made to children's, health, veteran's, political, environmental and cultural causes. Direct mail is the source.
SELECTIONS: Gender, mail order buyers, recency, age, income, ethnicity, category, presence of children, travelers, credit card, grandparents, state/SCF/ZIP
PRICE: $80/M
CONTACT: Trinity Direct, 973-283-3600
Private Practice Section/APTA
This list identifies 4,127 members of the American Physical Therapy Association's private practice section, among them owners, partners and managers of physical therapy businesses. The largest counts are available for California and New York, followed by Pennsylvania, Florida and Washington. Public records and the Internet are the sources.
SELECTIONS: State/SCF/ZIP
PRICE: $450 (entire file)
CONTACT: Bethesda List Center Inc., 301-968-1712
Buyer Advantage Paycheck Quick Cash Advance
More than 4.2 million consumers who used paychecks as collateral for short-term loans are named here. All responded to online offers.
SELECTIONS: Age, gender, income, credit card, no credit history, prepaid phone cards, pre-approved credit catalog buyers, telephone number, monthly hotline, state/SCF/ZIP
PRICE: $95/M
CONTACT: Focus USA, 603-635-1842
Alcohol and Drug Rehabilitation Centers
This database includes clinics, hospitals and rehabilitation centers that provide counseling, treatment and other services for alcoholics and drug addicts. Some 17,325 programs and facilities are listed along with 15,542 contact names. Those responsible for developing and administering programs, job training and vocational rehab services are noted. Sources include business credit filings, industry and telephone directors and government records.
SELECTIONS: Telephone number, category, facility size, gender, job function/title, state/SCF/ZIP
PRICE: $75/M (base)
CONTACT: ListSolutions, 732-729-0500
Active Dieting and Weight-Loss Subscribers
Postal and e-mail addresses of more than 8.2 million consumers (82% of them women) are available here. Those listed indicated an interest to learn about dieting, health, fitness and weight loss. Sources include online registration and survey responses.
SELECTIONS: Age, gender, income, household income, marital status, monthly hotline, presence of children, state/SCF/ZIP
PRICE: $80/M (postal file); $100/M (e-mail file)
CONTACT: eTargetMedia, 954-480-8470
Foreclosure World Members
The Real Estate Investing Institute has a 145,985-name list of those who responded to offers made by its Foreclosure World real estate listings service. Nearly 23,000 buyers are identified; they paid $383 to access a database of foreclosed properties. The Internet and direct mail are the sources.
SELECTIONS: Monthly hotline, gender, state/SCF/ZIP
PRICE: $90/M (responders); $110/M (buyers)
CONTACT: Geon Media Group, 801-619-7800
Eventful
Eventful Inc. has eight new e-mail lists, including a master file with nearly 2.5 million names. Data comes from Events.com, which posts information about concerts, sports, singles functions, political rallies, etc. Separate files for singles and those interested in music, travel, sports or politics are available.
SELECTIONS: Quarterly hotline, age, gender, household income, lifestyle, music category, state/SCF/ZIP
PRICE: $150/M
CONTACT: Specialists Marketing Services Inc., 201-865-5800
Auto Loans on the Net
A list of more than 100,000 who sought automobile loans. These men (60% of the file) and women filled out online loan applications. Nearly all reportedly received approval.
SELECTIONS: Hotlines, gender, state/SCF/ZIP
PRICE: $100/M
CONTACT: List Place Inc., 704-672-3174
MANAGEMENT CHANGES
National Association of Counties
Adrea Rubin Management Inc. was appointed list manager for the National Association of Counties. The group's file identifies 60,000 officials from more than 2,300 counties nationwide. Sources include directories, attendee rosters and other direct response data.
SELECTIONS: Job title, attendees, population figures, steering committee, state/SCF/ZIP
PRICE: $110/M
CONTACT: Adrea Rubin Management Inc., 646-487-3792
Fast Fortune Money Plan Buyers
List Services Corp. now manages this master file naming more than 250,000 opportunity seekers who bought a business plan. Direct mail is the source.
SELECTIONS: Gender, state/SCF/ZIP
PRICE: $100/M
CONTACT: List Services Corp., 203-791-4450
Pet-Friendly Donors
The LH Management Division of Leon Henry Inc. is overseeing a list of contributors to animal shelters and zoos. Names of some 630,000 annual donors are on file. Sources include public records, telemarketing and other compiled data.
SELECTIONS: Quarterly hotline, age, ethnicity, gender, homeowner, income, mail order buyer, marital status, presence of children, length of residence, state/SCF/ZIP
PRICE: $75/M
CONTACT: LH Management Division, Leon Henry Inc., 914-285-3456
Barrie Pace
Direct Media Inc. was named list manager for Barrie Pace Inc. More than 146,000 buyers are on file, including 78,361 from the last 12 months. A typical customer ranges in age from 40 to 65 and earns $125,000 or better annually. The unit of sale for women's apparel and accessories runs $300 and up.
SELECTIONS: Hotlines, purchase amount (ranges), product, size, state/SCF/ZIP
PRICE: $120/M
CONTACT: Direct Media Inc., 203-532-2445
Sundance Catalog
Belardi/Ostroy is the Sundance catalog's new list manager. Nearly 320,000 buyers from the last 12 months are identified. An average sale for this apparel and home furnishings marketer was $185.
SELECTIONS: Hotlines, purchase amount (ranges), average/last purchase, product, demographic/Alexa/Z-24 enhancements, gender, state/SCF/ZIP
PRICE: $120/M (base)
CONTACT: Belardi/Ostroy, 212-381-1724
QuickBooks Buyers
MeritDirect recently began managing Solution Publishing's list of QuickBooks accounting software buyers. The file is comprised of nearly 65,000 postal addresses and more than 16,000 e-mail addresses.
SELECTIONS: Business/industry, gender, number of employees, sales volume, state/SCF/ZIP
PRICE: $110/M (postal file); $300/M (e-mail file)
CONTACT: MeritDirect, 914-368-1031
Aggregates Manager
Randall-Reilly Publishing Co. tapped Information Refinery Inc. to manage its list of 21,445 Aggregates Manager subscribers. Among this magazine's readers are engineering consultants and those employed at hauling firms.
SELECTIONS: Business/industry, job title, area of responsibility, budget code, state/SCF/ZIP
PRICE: $125/M
CONTACT: Information Refinery Inc., 800-529-9020
Astral Direct
Millard Group Inc. was chosen to oversee three catalog files for Astral Direct. Counts for last-12-month buyers run approximately 60,000 for general merchandise cataloger Linda Anderson, 40,000 for The Music Stand and 7,500 for the Characters cartoon-apparel book.
SELECTIONS: Hotlines, purchase amount (ranges), largest/last purchase, single buyers/multibuyers, product, state/SCF/ZIP
PRICE: $105/M (base)
CONTACT: Millard Group Inc., 914-697-5824
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