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NEW LISTS
WallSt.net
Financial Media Group Inc. has a list of 78,843 investors' e-mail addresses. The file combines registration data from WallSt.net and MyWallSt.net, which offer financial news and social networking features. Data gathered from the registration process includes investment interests, education and net worth.
SELECTIONS: None
PRICE: $150/M
CONTACT: Lake Group Media Inc., 914-925-2400
Black Forest Decor
A list of 23,445 catalog buyers and 29,055 inquirers, all from the last 12 months, is available from Black Forest Decor LLC. Among the products sold are home furnishings targeted to outdoors and wildlife enthusiasts. An average order was about $200.
SELECTIONS: Purchase amount (ranges), hotlines, gender, state/SCF/ZIP
PRICE: $115/M
CONTACT: Belardi/Ostroy, 212-381-1719
SweepstakeChance.com
More than 550,000 provided information about themselves when they registered at this Web site. Giveaways and cash incentives were offered. The typical age of those listed is 39 and their annual income is about $43,000.
SELECTIONS: Hotlines, gender, income, telephone number,e-mail address, state/SCF/ZIP
PRICE: $85/M
CONTACT: List Management Plus Division, Focus USA,603-673-3473
Nutrition Action Healthletter
Political Database
The Center for Science in the Public Interest has overlaid voter registration data on a file of 685,900 subscribers to the Nutrition Action Healthletter. Separate segments identify Democratic, Republican and independent voters at home addresses. Those listed range in age from 35 to 55 and have annual household income of $50,000 or higher. Seventy percent are married and 79% own homes. Direct mail is the source.
SELECTIONS: Political party/independents, hotlines, gender, state/SCF/ZIP
PRICE: $100/M
CONTACT: RMI Direct Marketing Inc., 203-825-4633
Celebrate Express
Celebrate Express Inc. has released a corporate master file, an enhanced database, a list of costume buyers and an Alexa list-exchange file. The master file names 843,031 customers from the last 12 months who bought party supplies and costumes. Additional selects specifying last and cumulative purchases are on the enhanced file. Customers typically are 25 to 45 years old with household income of more than $100,000 a year. Direct mail and the Internet are the sources.
SELECTIONS (depending on file): Age, income, child's age range/gender, last/cumulative purchase amount, homeowner/renter, holiday buyers, Alexa enhancements, state/SCF/ZIP
PRICE: $100/M (last-12-month buyers)
CONTACT: Adrea Rubin Management Inc., 646-487-3792
My Access to Credit
Consumers with credit cards who applied for additional lines of credit are named. Several million records are on file. A weekly hotline offers 28,500 postal and e-mail addresses of those requesting secured, unsecured, stored value and other types of credit. An average applicant is 30 years old and earns $32,500 a year.
SELECTIONS: Homeowner/renter, income, adult's/child's age, marital status, mail order buyer, gender, length of residence, ethnicity, state/SCF/ZIP
PRICE: $95/M (postal file); $200/M (e-mail file)
CONTACT: Interactive Marketing Solutions, 845-624-1155
EDC Online Business
Opportunity Seekers
A total of 626,982 buyers and inquirers from the last 12 months are identified. Those listed registered at myEDConline.com, which offers software, marketing support and other resources for entrepreneurs interested in Web-based business opportunities. The unit of sale ranged from $400 to $2,500.
SELECTIONS: Hotlines, gender, state/SCF/ZIP
PRICE: $95/M
CONTACT: MetaResponse Group Inc., 954-360-0644
Healthwise Ailment Responders
A file of mail order buyers who responded to various offers and identified household members' ailments. More than 1.8 million names are listed. Some of the largest segments are available for those suffering from heartburn, high blood pressure and high cholesterol.
SELECTIONS: Quarterly hotline, ailment, gender, income, education, marital status, state/SCF/ZIP
PRICE: $90/M
CONTACT: List Services Corp., 203-791-4187
Micro Business and Small Business Network
Home and business addresses are included in this 3.3 million-name consumer/business database. Sources include business and credit filings, government records and various directories.
SELECTIONS: Age, date of birth, homeowner/renter, estimated home value, education, income, marital status, length of residence, investors, annual sales volume, SIC code, telephone number, owners of multiple small/micro businesses, state/SCF/ZIP
PRICE: $240/M
CONTACT: ListSolutions, 732-729-0500
INSERT MEDIA
Misys Healthcare
Medical Statement Program
Misys Healthcare Systems has begun a billing statement insert program. Some 60 million invoices are mailed to patients with health insurance on behalf of doctors, hospitals and home-care providers. Inserts must range from 3 by 6 inches to 3-3/4 by 8-1/2 inches. The maximum weight is .20 ounce. Z-fold inserts will not be accepted.
PRICE: $60/M
CONTACT: American List Counsel Inc., 914-524-5254
Columbia House Admail PIP
This program targets Columbia House's best Canadian customers. Some 500,000 packages are shipped. The maximum size for inserts is 5-1/2 by 8-1/2 inches. The weight limit is about a quarter ounce.
PRICE: $51/M
CONTACT: Cornerstone Group of Companies, 416-932-9555
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