A co-op mailing program for people who have just moved is hitting the market this month and the owner is giving away a lot of services to help attract advertisers.

Industry veteran Larry Tucker is introducing New Neighbor Pak, a mailer that will go out monthly to as many as 1.6 million people who have changed addresses during the previous week. Most new mover programs, he notes, are sent to those who relocate over the course of a month.

To help promote New Neighbor Pak, Tucker dropped a 2,500-piece mailing in late February to firms like retailers Target, Best Buy and others who were identified by a year's worth of telephone sales qualification as probable advertisers.

He's offering new advertisers such incentives as free use of his Kansas lettershop Hays Mailing Services, which will provide free design, printing, inserting and mailing, as well as 250,000 free insertions a year. On top of that, Tucker will rent out his own 20 million-name list for the first time.

At press time, New Neighbor Pak had fewer than 20 advertisers but Tucker predicts he'll have 28 by year-end — which will fill Hays Mailing Services to capacity.

Among the advertisers so far are home security product and satellite television equipment dealers, storage firms and Internet service providers.

The movers' names come from Tucker's list, which is compiled from residential heating bills, credit card statements and other proprietary sources.

Individual inserts in the mailing will measure a full 8-1/2 by 11 inches rather than the more conventional 5-inch by 8-inch format. Each package will include mailing labels, a device Tucker developed for his nonprofit clients.

Tucker declines to release revenue goals but says this co-op wouldn't have been possible without a $1 million-plus investment in plant and equipment in Hays Mailing Services and experience doing mailings for nonprofits such as Guideposts, the American Heart Association, B'nai B'rith and others.

Tucker is also developing a companion Web site for new movers which will be run by his daughter Allison. That site (www.newneighborguide.com) will offer things like moving-announcement e-cards, a housewarming gift registry and other online products to help movers settle into their homes and communities.