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In B-to-B-to-C, Who Owns the Customer?
A “simple” definition of customer relationship management might be “a continuous loop between the customer and marketer in which, through...
Apr 1, 2004 , Direct
Captaris Gets 14% Response to Priority Mail Effort
Adeveloper of electronic document delivery systems has achieved a 14% response rate so far to a lead-generation mailing sent to top executives. Captaris...
Mar 15, 2004 , Direct
The Business of Science
Life science and high-tech marketer Sigma-Aldrich has doubled the size of its sales force in the last 18 months. Understandably, the company needed a...
Mar 1, 2004 , Direct
Accpac's First Mailing Targets Sales Execs
Accpac International Inc., an accounting and CRM software developer, is making its first forays into direct mail. Later this month, the Pleasanton, CA...
Mar 1, 2004 , Direct
RSA Builds on Lead-Generation Effort
To promote a new wireless security system, RSA Security Inc. began a direct mailing last month to information technology executives at nearly 50,000...
Dec 1, 2003 , Direct
Nonprofit Response Rates Soar
Direct marketing is now a weapon of choice in numerous industries. The reason is simple: DM performs, according to a study on response rates released...
Nov 1, 2003 , Direct
Enterprise Goes Forth
When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise — its business-to-business endeavor (
Oct 15, 2003 , Direct
British Airways Lifts Off B-to-B Effort
British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline's flights....
Oct 15, 2003 , Direct
Hit 'Em Where They Work
In today's budget-conscious environment, it's not surprising that Webinars are becoming increasingly popular as a sales lead-generation and corporate...
Oct 15, 2003 , Direct
Trucker Mailing Pulls 3.1% Response
TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co....
Aug 1, 2003 , Direct
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