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Full Coverage
For those without access to group health insurance, there's a definite desire for coverage. But for those covered though their employer, there's no need....
Apr 1, 2004 , Direct
Hyatt's Online Ads Boost Reservations
Hyatt had one goal in mind when it hired agency Carat Interactive to manage its online marketing campaigns: to increase reservations through its Web...
Apr 1, 2004 , Direct
Hilton Announces a Sweeps, Sort of
The Age of Involvement in advertising has arrived — yet many advertisers are still groping their way into it. Advertisers with no previous experience...
Apr 1, 2004 , Direct
CRS Reaches Out to Catholics
When Kevin Whorton took over as director of DR fundraising for Catholic Relief Services (CRS) two years ago, he had a strange idea: Why not run the operation,...
Mar 15, 2004 , Direct
AARP Meets the Baby Boomers
The post-World War II generation began turning 50 in 1996. Since then, numerous baby boomers have become eligible for membership in AARP, formerly the...
Mar 1, 2004 , Direct
U.S. Cellular Scores With College Promotion
U.S. Cellular gathered the names of 500 prospects through an on-campus promotion designed to excite members of Generation Y about the wireless telephone...
Mar 1, 2004 , Direct
Kellogg School Takes DM Electronic
Northwestern University's Kellogg School of Management is set to further fine-tune and expand its direct marketing, which it began overhauling last year....
Feb 1, 2004 , Direct
Maintaining Balance
Banks can seem cold and impersonal, which isn't the best image when it comes to building relationships. Commerce Bank is using transaction data to try...
Jan 1, 2004 , Direct
The E-Vette of a Lifetime
At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvette — the sixth radically different design since...
Jan 1, 2004 , Direct
The Beat Goes On
Sonny and Cher live again. A DVD set of the 1970s musical duo is selling gangbusters through an infomercial — and even better through a Web site,...
Jan 1, 2004 , Direct
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