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JPMorgan Buys Fingerhut Catalogs
JPMorgan Partners LLC, has bought the remaining Fingerhut Cos. assets from Federated Department Stores Inc., in a nine figure deal finalized Wednesday. The new entity, consisting of Arizona Mail Order catalogs and Figi's catalog is called Crosstown... More
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Survey: Print Catalogs Spur Web Shopping
Print catalogs still have a central place in the marketing mix — at least according to a recent consumer survey by Millard Group Inc. Among those... Mar 1, 2004 , Direct
Funky Catalog Formats That Work: Katie Muldoon
Catalogs with attention-getting formats have been reaching my mailbox with increasing frequency. Everything from teeny books to giant ones, multi-stepped... Mar 1, 2004 , Direct
BluBlocker Blends Calendar and Cheesecake
Folks receiving the newest catalog from BluBlocker Corp. should be forgiven if the first thing they notice isn't the company's sunglasses. The firm's... Feb 1, 2004 , Direct
Lillian Returns to Wow DM Club Audience
The grand dame of catalog marketing, Lillian Vernon, addressed a rapt audience of DMers last month in her first speaking engagement since retiring as... Feb 1, 2004 , Direct
Lillian Vernon Parent Buys Time Life Inc.
Direct Holdings Worldwide LLC has bought Time Life Inc., the music and video direct marketing subsidiary of Time Inc. Time Life will be owned and operated... Feb 1, 2004 , Direct
How to Lose a Decades-Old Customer
It was such a nice gesture. Time magazine offered to send a friend a free year's subscription with my renewal sub. As I had grown up reading Time, I... Feb 1, 2004 , Direct
Party Platform
Sixteen hundred Canadians are going to have parties in their pants, and adult products marketer Adam & Eve has spent more than $47,000 putting 'em there.... Jan 1, 2004 , Direct
Wanted: More Catalogs
Didn't think it was possible, did you, that some people out there could actually want to see more catalogs in their mailboxes? Sure, they're already... Jan 1, 2004 , Direct
Heifer Launches B-to-B Campaign
Direct marketers will be buying sheep, goats, donkeys and maybe a few llamas this holiday season. That is, they will if they respond to a Heifer International... Dec 1, 2003 , Direct
New Catalog Reflects Broader Reach
Health Spa in a Box released its newest and largest catalog in September. The eight-page, full-color effort was produced for $5,000 — a figure... Dec 1, 2003 , Direct
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