|
|
|
 |
|
Consultant Predicts ‘Enron of Privacy’
Get ready, it's coming: Sometime over the next two years, a major U.S. company is going to do something so bad that it will make all prior privacy scandals...
Apr 1, 2004 , Direct
Senators Introduce Bill Limiting Sales of Children's Lists
Sens. Ron Wyden (D-OR) and Ted Stevens (R-AK) introduced legislation March 4 that would ban the sale or rental of personal information on consumers under...
Apr 1, 2004 , Direct
Heartfelt Marketing
The pool of valuable prospects available to Memorial Hermann Healthcare System had shrunk as the number of uninsured residents in its Houston footprint...
Apr 1, 2004 , Direct
One-Week New Mover Co-op Debuts
A co-op mailing program for people who have just moved is hitting the market this month and the owner is giving away a lot of services to help attract...
Mar 15, 2004 , Direct
The Fable of the Wizard's Advice
This is a story about direct mail and money, designed to educate and entertain. The reader has my guarantee that every single word in it is absolutely...
Mar 15, 2004 , Direct
The Pitfalls of Marketing Enhanced Lists
It's been clear to those in the brokerage and management business for some time now that appending demographic and lifestyle data to established lists,...
Mar 1, 2004 , Direct
Worldata May Sue Panama List Firm
List company Worldata is considering legal action against a firm in Panama that calls itself World Data Corp., including a possible trademark infringement...
Mar 1, 2004 , Direct
DIRECT listline
NEW LISTS TV Guide Crosswords The subscribers listed on the 18,258-name TV Guide Crosswords magazine file reportedly are TV fans and crossword enthusiasts....
Mar 1, 2004 , Direct
InfoUSA Ad Campaign Requests Reconsideration of Do-Not-Call Legislation
InfoUSA is spending $20,000 on a print ad, direct mail, fax and e-mail campaign aimed at loosening “do-not-call” provisions for small businesses, according...
Feb 11, 2004 , Direct Newsline - a daily marketing newsletter
DIRECT listline
NEW LISTS U.S. Association Executives The United States Association Executives publishes a newspaper for association and hotel executives, meeting and...
Feb 1, 2004 , Direct
|
|
|
|
|
|
