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Captaris Gets 14% Response to Priority Mail Effort
Adeveloper of electronic document delivery systems has achieved a 14% response rate so far to a lead-generation mailing sent to top executives. Captaris...
Mar 15, 2004 , Direct
AARP Meets the Baby Boomers
The post-World War II generation began turning 50 in 1996. Since then, numerous baby boomers have become eligible for membership in AARP, formerly the...
Mar 1, 2004 , Direct
Financial DMers Prefer Mail: Survey
Mail is the preferred direct marketing medium to solicit orders and generate leads for financial services firms including banks, credit card and commodities/securities...
Feb 1, 2004 , Direct
Oops, Try Again!
Direct marketers understand how “controlled mistakes” can significantly and positively affect their bottom lines. In fact, to be more successful,...
Jan 1, 2004 , Direct
Carmen's Cupones Ups Co-op Mailings
Carmen's Cupones y Consejos, a cooperative mailing enterprise, is betting its latest wave of expansion on growing Hispanic populations in Denver and...
Jan 1, 2004 , Direct
Software Firm Tweaks Rivals in New Campaign
ACCPAC International Inc., a developer of accounting and customer service software, has launched a $10 million campaign to generate leads and poke fun...
Oct 15, 2003 , Direct
British Airways Lifts Off B-to-B Effort
British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline's flights....
Oct 15, 2003 , Direct
Privacy: The Federal-State Data War
By the time you read this, the Fair Credit Reporting Act Limited Pre-emption bill might just be on President Bush's desk awaiting a ceremonial signature....
Oct 15, 2003 , Direct
Trucker Mailing Pulls 3.1% Response
TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co....
Aug 1, 2003 , Direct
Direct Mail Response Climbing: Survey
Direct mail was more likely to spur consumers to action this year than in 2001, according to a new survey from Vertis. Barely more than a third of those...
Jul 1, 2003 , Direct
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