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Full Coverage For those without access to group health insurance, there's a definite desire for coverage. But for those covered though their employer, there's no need.... Apr 1, 2004 , Direct St. Louis Paper Launches FSI Program The St. Louis Post-Dispatch has begun a freestanding insert and shared direct mail program to promote local businesses in its trading area. Local Values... Apr 1, 2004 , Direct Doner USA Takes Caples Best in Show Doner USA received the Caples Awards' Sackheim Best in Show honor last month at a ceremony at the Roosevelt Hotel in New York. The agency won the award... Mar 15, 2004 , Direct Rodale Ups Testing of Spanish-Language Inserts Rodale Inc. will do more extensive testing of freestanding inserts this spring to promote translations of some of its health books in Spanish-language... Mar 1, 2004 , Direct Idea Art Tries Blow-ins, Inserts Idea Art, a cataloger and online marketer of paper products, has jumped on the insert media bandwagon. Last month, the Nashville, TN company began sending... Feb 1, 2004 , Direct The Beat Goes On Sonny and Cher live again. A DVD set of the 1970s musical duo is selling gangbusters through an infomercial — and even better through a Web site,... Jan 1, 2004 , Direct DRTV Ripe for Harry and David Early last month, Harry and David began running its first direct response television commercial in a decade. The 60-second spot will run nationally on... Dec 1, 2003 , Direct Pitney Bowes Boosts Co-Op Mailings Pitney Bowes will vastly expand its first-ever co-op direct mail program to small businesses next year. Following a 100,000-piece test to customers this... Dec 1, 2003 , Direct U.K. Consumers Tuning In to Interactive TV U.K. companies utilizing interactive television (ITV) are beginning to see consumers spend money via games, voting and shopping options. Mike Colling,... Nov 1, 2003 , Direct Imani to Grow Big Time in '04 Aco-op mail program aimed exclusively at African Americans is expected to quadruple in size next year as it picks up more national advertisers. By the... Nov 1, 2003 , Direct

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