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Big ISPs File Suits Under Can Spam
The four biggest Internet service providers — America Online, Earthlink, Microsoft and Yahoo! — have filed the first major industry lawsuits...
Apr 1, 2004 , Direct
Wake-up Call
As the ISPs filed their suits under Can Spam, Ken Hirschman, vice president and general counsel at e-mail marketing firm Digital Impact Inc. in San Mateo,...
Apr 1, 2004 , Direct
Customized E-mail Clicks for CNET
CNET Networks sends half a million e-mails each week customized to the specific interests of visitors to its digital sites. These e-mails pay off with...
Mar 15, 2004 , Direct
Can Spam of Worms
Every legitimate marketer wants to comply with Can Spam, the new federal anti-spam law. However, many are unsure of the statute's details, because the...
Mar 1, 2004 , Direct
Jupiter Assesses Cost of Blocked E-mail
The cost of erroneously blocked e-mail — that sent to recipients who have given their permission to receive it — will reach $419 million...
Mar 1, 2004 , Direct
Kellogg School Takes DM Electronic
Northwestern University's Kellogg School of Management is set to further fine-tune and expand its direct marketing, which it began overhauling last year....
Feb 1, 2004 , Direct
Direct Sales Firm's E-Newsletter Is a Hit
PartyLite, a firm that sells candles through a vast network of women, has found a way to reach out to both buyers and sellers: An e-mail newsletter....
Feb 1, 2004 , Direct
Legal and Deliverable
As the popular media chatters about Can Spam not making e-mail inboxes any thinner, e-mail marketers are telling a different story. Can Spam has turned...
Feb 1, 2004 , Direct
The E-Vette of a Lifetime
At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvette — the sixth radically different design since...
Jan 1, 2004 , Direct
California Nightmare
The California anti-spam law has made e-mail marketers frantic. Others are banking on the fact that a federal spam bill will pass before the state law,...
Dec 1, 2003 , Direct
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