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Emotion Can Make a Difference
Demographically and geographically, potential targets may appear similar. But purchases often are made from the emotional part of the wallet, according...
Mar 1, 2004 , Direct
KeyCorp Makes a Statement
KeyCorp, a Cleveland bank, will offer consolidated statements to its retail customers this spring. They'll reflect everything from credit card charges...
Feb 1, 2004 , Direct
Maintaining Balance
Banks can seem cold and impersonal, which isn't the best image when it comes to building relationships. Commerce Bank is using transaction data to try...
Jan 1, 2004 , Direct
Chicago Bank Chain Tightens Targeting
BankFinancial, a Chicago-area banking chain, was sure that the best prospects for its high-balance checking account were people age 55 and older. That...
Jan 1, 2004 , Direct
Capital One's High-Tech ROI Curve
Are you investing in a new system, or pumping millions into an old one to stay ahead of the technology curve? Stop trying so hard. Instead, sit down...
Jan 1, 2004 , Direct
California Privacy Bill Dies in Committee
California State Sen. Jackie Speier (D) suffered another defeat in her fight to pass a financial privacy bill in June when an assembly committee failed...
Aug 1, 2003 , Direct
Rising Sum
Asian Americans have one of the highest levels of education of any demographic in the United States and the highest median level of household income...
Jul 1, 2003 , Direct
Policy Change
THEY MAY BE ON THE OTHER SIDE OF THE WORLD, but Liberty Group, a South African financial services company, faces a problem all too familiar to U.S. firms...
Jan 1, 2003 , Direct
Live from NCDM: The Case for Consumer-Centricism
What looked on paper like an $18 million profit for Chase's Group Sales program was actually an $18 million loss for the entire company. But the loss...
Dec 9, 2002 , DIRECT Newsline
Expiring FCRA Provisions Heat Up Privacy Debate
State preemption provisions for the Fair Credit Reporting Act are set to expire in January 2004. If allowed to lapse, state and local politicians could potentially set up tens of thousands of different regulations governing the collection and dissemination of consumer credit information.
Dec 5, 2002 , Direct Newsline
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