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Giving and Taking Away in Washington
It wasn't very long ago when mailers were lauding the Bush administration for its willingness to rectify a long-standing actuarial problem that caused...
Apr 1, 2004 , Direct
Postal Transformation, Italian Style
In the late 1990s, the Italian post office found itself in a situation that many of its European counterparts knew all too well: The Internet and private...
Apr 1, 2004 , Direct
Postal Reform May Be One Step Closer
Congress has started the process that could lead to the most significant postal reform since 1971. But one thing became clear during hearings in January...
Mar 1, 2004 , Direct
Mailers, Get Involved in Reform
This is the year it's finally supposed to happen — Congress is going to get serious about postal reform and pass meaningful legislation. But what...
Mar 1, 2004 , Direct
DMA's Wientzen to Retire
H. Robert Wientzen will step down as president and CEO of the Direct Marketing Association this year. Wientzen set July 1 for his departure, although...
Jan 1, 2004 , Direct
A Challenge Mailers Shouldn't Refuse
There isn't much about the Presidential Commission on the Postal Service's recent report that the American Postal Workers Union approves of. Indeed,...
Dec 1, 2003 , Direct
Direct Marketers Sound Off
Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed...
Nov 1, 2003 , Direct
Congress Mulls Postal Reform Bill
A reform bill that would give the U.S. Postal Service greater authority to make business decisions and create a new oversight agency was introduced in...
Aug 1, 2003 , Direct
‘Do-Not-Mail’ Threat Looms in NY
Well, it's happened. First there were the “do not call” lists, then “do not e-mail” lists, and now someone in the New York State...
Jul 1, 2003 , Direct
Mail: ‘Stepchild’ Poised for a Comeback
There was a time when the term direct marketing was virtually synonymous with what others called direct mail marketing. Over the past two decades, the...
Mar 1, 2003 , Direct
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