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Hachette Filipacchi, Alloy Team Up in Marketing Deal
Hachette Filipacchi Media has joined forces with Alloy Inc. to build circulation and ad revenue for ELLEgirl magazine and grab a larger share of the...
Mar 1, 2004 , Direct
Skyguide Gains Altitude
American Express Publishing has improved the renewal rate for its Skyguide business traveler program by adding an online component. Roughly 10,000 people...
Jul 1, 2003 , Direct
Whose WORD IS IT ANYWAY?
The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave it into the Ganges River) suggests:...
Jun 1, 2003 , Direct
PAGE TURNER
Sure, it's easy to get people to come to the show. But getting them to buy a ticket is another story. Chet Van Wert, strategic marketing director for...
Jun 1, 2003 , Direct
Boys Will Be Boys
What do men want? That is, men who are young, single, spendthrifty and care deeply about how Jessica Simpson appears in a push-up bra? Freud never asked,...
Mar 15, 2003 , Direct
Still the Champ
Never mind the young bulls: Playboy is still the magazine to beat. The magazine founded by Hugh Hefner in 1953 has a monthly circulation of more than...
Mar 15, 2003 , Direct
McDonald's, Scholastic Launch Program
McDonald's Corp. has budgeted about $1 million for a customized marketing campaign it will conduct with Scholastic Corp. Like a similar one last year,...
Mar 15, 2003 , Direct
Bookspan Rolls Out Hispanic Book Club
Hispanics, now the largest minority in the United States, are being targeted in a major push by Bookspan for its Spanish-language book club Mosaico....
Mar 1, 2003 , Direct
Columbia House Adds Member Services
Columbia House members will be offered a range of new services thanks to a strategic agreement between that firm and Trilegiant Corp. Trilegiant's membership...
Mar 1, 2003 , Direct
NO LAUGHING MATTER
Did you hear the one about the copywriter who created hilarious direct mail packages…? If you said no, don't feel left out of the loop. Humor is...
Jan 1, 2003 , Direct
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