A PRIMEDIA Publication Campaigns Opinions/Columns B-to-B News/Stories Catalog/Retail Financial Services Publishing Travel/Entertainment Legal/Regulatory Postal Direct Mail E-mail Web Marketing Telemarketing CRM/DB DR Media Data/List Business Catalog Age Ops & Fulfillment Promo American Demographics Circulation Management Folio Media Central SEM DMA USPS Archives About DIRECT Contact the Staff

DMA Backs Down, ATA Forges On The Direct Marketing Association decided last month not to pursue any further legal action in response to a federal appellate court ruling upholding... Apr 1, 2004 , Direct Insurance Group Turns Complaints Into Cash While the dearth of data and do-not-call restrictions have teamed to dampen outbound telemarketing activity, Mass Marketing Insurance Group has managed... Mar 1, 2004 , Direct The Jig Is Up As we all know by now, the jig is up, folks. The latest round of federal regulation has forever changed the environment in which we can contact customers... Mar 1, 2004 , Direct Court Halts DNC Scheme A U.S. district court last month barred a Lake Tahoe, CA company from claiming it can register consumers on do-not-call lists for a fee. The Federal... Jan 1, 2004 , Direct DMers Await Do-Not-Call Verdict A three-judge appeals panel is expected to rule late this month or in early January on the legality of the Federal Trade Commission's national do-not-call... Dec 1, 2003 , Direct Wientzen Blasts Hartford Courant Story The do-not-call flap took a bizarre new turn last month when the Hartford Courant reported that 11 Direct Marketing Association employees, including... Nov 1, 2003 , Direct Direct Marketers Sound Off Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed... Nov 1, 2003 , Direct Call of the Wild The furor surrounding the federal do-not-call list took on the air of a French farce in late September, as direct marketers watched the government flip-flop... Oct 15, 2003 , Direct The Do-Not-Call Free-for-All It was almost anti-climactic. But the Federal Communications Commission, after months of anticipation, announced plans June 26 for a national-do-not-call... Aug 1, 2003 , Direct Cell Phone Beauties Your cell phone rings. You answer it and it's a beautiful woman. You don't hear her voice, though — you see her. Or her photograph, at least, appearing... Aug 1, 2003 , Direct

Search