Hyatt's Online Ads Boost Reservations
Hyatt had one goal in mind when it hired agency Carat Interactive to manage its online marketing campaigns: to increase reservations through its Web... Apr 1, 2004 , Direct
That's Entertainment (and Art)
The History Channel's e-commerce Web site carries 16 video or DVD sets featuring German air might. By any standard this is a lot of Luftwaffe, but A&E... Apr 1, 2004 , Direct
Hilton Announces a Sweeps, Sort of
The Age of Involvement in advertising has arrived — yet many advertisers are still groping their way into it. Advertisers with no previous experience... Apr 1, 2004 , Direct
Cruising Into the Mail Stream
Cruise Shoppes is going ahead with an early June 100,000-piece mailing barely two months after it sent out a campaign originally scheduled for March.... Jun 1, 2003 , Direct
Delta CRM Gains Altitude
What should marketers do to entice people to visit their Web sites and spend money? For starters, they should learn the simple truth that customers want... Jun 1, 2003 , Direct
Cruise Line Changes Course
Cruise lines have a habit of enticing customers with images of white sand beaches and palm trees. Celebrity Cruises did the same thing until it realized... Mar 15, 2003 , Direct
Nike and Starwood Begin Joint DR Promo
A co-branded campaign from Nike Golf and Starwood Hotels & Resorts will offer golfers a chance to win an opportunity to hit into the world's biggest... Mar 15, 2003 , Direct
