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SEM Growth Leads to Trademark Issues
The growth of search engine marketing has uncovered a new breed of trademark cases, according to a panel of lawyers speaking at Jupitermedia's Search...
Apr 1, 2004 , Direct
Know Your Competition
Looking for a way to elbow ahead of your competition online? One way to do that is to learn everything you can about their search behavior, said Allan...
Apr 1, 2004 , Direct
How to Make Your Landing Page Sell
The Hawaii vacations area of A1 Vacation Rentals.com recently dropped from Google's fifth search result to 55th. The site, which promotes regional resorts,...
Apr 1, 2004 , Direct
Make Online/Offline Transition Seamless
The Web is no longer marketers' territory. Nowadays the consumer is the online king. As a result, “the old marketing ways aren't working, and in...
Mar 15, 2004 , Direct
A Vote for E-Marketing
Howard Dean may have missed his shot at the White House. But his campaign will be studied by fundraisers for a long time to come. For one thing, the...
Mar 15, 2004 , Direct
Acquisition E-mail Delivers Sales
At press time, Bob Alcorn, COO of high-tech firm nFrame, was putting the finishing touches on his company's second e-mail newsletter. He whistled as...
Mar 15, 2004 , Direct
Survey: Print Catalogs Spur Web Shopping
Print catalogs still have a central place in the marketing mix — at least according to a recent consumer survey by Millard Group Inc. Among those...
Mar 1, 2004 , Direct
Victus Invests in Online CRM
Victus, a company that sells products to diabetics, entered the U.S. market two years ago with its nutritional supplement Enterex. The Miami-based firm...
Mar 1, 2004 , Direct
Multichannel Bliss
Quick, which of the many shopping channels showed the greatest growth during the 2003 holiday period? You'd be wrong if you said it was retail, catalogs...
Mar 1, 2004 , Direct
Search Engine Shakeup
The search engine landscape changed again last month when MSN dropped LookSmart as its technology source and switched to Inktomi. Andrew Wetzler, president...
Feb 1, 2004 , Direct
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